Cambridge Science Festival

Create signature environmental branding for the Cambridge Science Festival around the slogan "Make Your Mark."
The Cambridge Science Festival is an annual festival that celebrates achievements in Science, Technology, Engineering, Art, and Math (STEAM). This rebrand uses symbols and glyphs to inspire individuals to “Make Your Mark” in STEAM playing off this year's slogan. I used the typeface Whyte Inktrap for it's dramatic inkwells that made for very unique marks and fit the direction of the rebrand. My color palette is bold and engaging. This is a family event, so I wanted the colors to not only be friendly, but unmistakably confident. 

The background texture was inspired by Composition notebooks which can be related to back to school learning. The signature type treatment encourages the viewer to decode messages about the festival and interact with the collateral. Similarly, the interactive billboard requires engagement from the passerby to reveal the slogan message for the festival.