I conceptualized and produced Shipley's social media calendars on Instagram and Facebook. I created a system of posters for their new loyalty program that would be seen throughout all participating Shipley store locations.

Shipley Do-Nuts has some of the best followers, and we wanted to continue to energize and engage with them by creating a social calendar that understood our brand audience. This meant changing our tone of voice and leaning into current social media trends. 

Contributors: Harry McGuire & Jenny Ritter.