Logo, Branding & Packaging

Munchy Puffs is the next in puffs snack, that is authentic, trustworthy, approachable, memorable, and inspired. I used mind mapping and mood boards to create a uniquely positioned logo and brand style that breaks into the market with a fun and healthy snack option. The logotype is custom-made to interact with the graphic monkey mascot. The monkey serves as a key brand identifier that communicates information to the consumer about the brand and plays off some of the main health benefits of this snack.

Has anyone ever told you not to play with your food? Just because something is healthy doesn’t mean it’s boring! Munchy Puffs are the FUN, healthy, on-the-go snack you’ve been missing in your life. It’s healthy food that looks like junk food. As a millennial, I drew on inspiration from brands I loved growing up, like Reeses Puffs and Pirates Booty, in order to bring out the child-like joy that a snack food like Munchy Puffs can bring.